Specialty E-commerce — Store Concept
A Growth-tier store, from catalogue to checkout.
Context & goal
The brief: a specialty-goods brand selling roughly 40 SKUs across a few categories, currently on a generic store builder that looks identical to every other store on the same platform, needs a storefront with its own identity and room to grow toward a Growth-tier catalogue.
Approach
Same sequence sold on the E-commerce Store Build page: catalogue and category structure planned before any design, a custom storefront (not a theme), and a checkout flow built around the actual payment/shipping rules a specialty brand needs, not a generic default.
What was built
Custom storefront design · category/product structure for ~40 SKUs · cart + checkout · one payment provider integration · mobile-first build.
Stack & performance
Same stack discipline as the flagship demo: static-first pages, image pipeline built for commerce-weight pages, Lighthouse 95+ commitment held on the storefront and product pages specifically — the pages that usually slip first on commerce builds.
Next project
Next